Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the...
Addressing the sales of services as well as capital goods, this book provides you with a hands-on implementation guide for applying SPIN in a range of businesses from localized companies to large multinationals. It includes real-life case studies of sales...
Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author....