Libros de Theodore Levitt

Reflexiones Entorno A La Gestión De Empresas

• 164 páginas
• Pocas cosas son más importantes para un director que hacer sencillas preguntas, afirma Tedd Levitt ¿Por qué lo hacemos? ¿Por qué de esta forma? ¿Que alternativas hay? ¿Cuánto nos cuesta? ¿Por...

Marketing Myopia

• 90 páginas
• What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because...

Thinking About Management

• "Knowledge is peculiar. It has the special quality of enriching those who receive it without impoverishing or diminishing those who give it away. But the most precious of all knowledge can be neither taught nor passed on. . The most important thing...

Marketing Imagination